Uses

The tools I use to build things

A short inventory of the setup behind the work. This page is deliberately opinionated — it describes what I actually use, not everything I have tried.

Outreach and communication

LinkedIn: Prospecting and conversations
Email: Cold email and follow-up
Telegram: Reminders and alerts
Slack: Team and client channels
WhatsApp: Quick client messages

Automation and AI

n8n: Connecting tools into workflows
Airtable: Simple databases for campaigns
Google Sheets: Lists, research and reporting
OpenRouter: One API for several models
ChatGPT: Drafting, research and planning
Claude: Writing and code help

SaaS development

Next.js: Web apps with the App Router
TypeScript: Fewer mistakes as the code grows
Supabase: Database, auth and storage
VS Code: Editor, with AI coding tools
GitHub: Source and deployment
Vercel: Hosting for the products I build

Marketing and content

WordPress: Client sites and content
Elementor: Building pages without code
Google Analytics: Traffic and behaviour
R: Data analysis from Google's courses

How this site is built

This site is a statically rendered Next.js application. Content is written in MDX and lives in the repository, images are optimised at build time, and the only client-side JavaScript is the theme toggle, the mobile menu, search and a handful of small enhancements.

See case studies What I am doing now