Relate is a modern, lightweight CRM built for B2B sales teams and startups. Its core purpose is to help users manage customer relationships, track deals, and streamline communication—all from one clean, easy-to-use platform. It removes the clutter found in traditional CRMs and focuses on what matters most: closing deals faster.
Many growing teams face problems with overly complex sales tools that slow them down. Relate solves this by offering a simple system that keeps customer data, email communication, follow-ups, and deal pipelines in one place. Sales teams can stay focused, act quickly, and avoid jumping between tools.
Relate is developed by Pixelic, Inc., a U.S.-based SaaS company known for building collaborative tools for startups. While it’s relatively new, it has earned early trust from top startup teams, including Y Combinator alumni like Footprint, Mendable, and Manatee. These teams use Relate to scale fast without the friction of traditional systems.
Some of Relate’s standout features include:
- Visual sales pipelines for easy deal tracking
- Built-in email integration for seamless outreach
- Smart follow-up reminders to keep deals warm
- AI field suggestions to speed up data entry
- LinkedIn syncing and Zapier integration
Relate is best suited for startups, sales leads, small B2B teams, and customer success managers who need speed and simplicity. It’s gaining attention for its practical design, clean UI, and ability to keep teams aligned and moving forward in today’s fast-paced market.
