Late is a simple yet powerful tool for scheduling and automating social media posts. With support for Instagram, TikTok, Facebook, LinkedIn, YouTube, and Threads, it lets you plan, create, and post content—all from one clean dashboard. Whether you’re a marketer, creator, or business owner, Late helps save time and keeps your social media active.
Key Features
Easy Post Scheduling
You can plan posts in advance and let Late publish them automatically. This means you don’t have to log in every time to post, giving you more freedom to focus on strategy and content.
Supports All Major Platforms
From Instagram and TikTok to LinkedIn and YouTube, Late covers the big networks. You can manage different channels without switching between apps.
API for Developers
If you like automation, the API is a huge plus. You can integrate Late with your own tools and push posts directly, even without writing complex code.
Multiple Accounts & Profiles
Handle up to 250 profiles depending on your plan. This is perfect for agencies or anyone managing several brands at once.
Flexible Pricing Tiers
Plans start at $49 for 10 profiles, going up to $399 for 250 profiles and unlimited posting. All plans come with lifetime access and unlimited users.
Use Cases
- Freelancers & Creators: Manage personal brand accounts without hiring extra help. Schedule posts across multiple platforms to grow faster.
- Agencies: Handle dozens of client accounts from one dashboard. Save time, reduce manual posting, and deliver consistent results.
- Small Businesses: Keep social feeds active even with limited staff. Schedule promotions, product launches, and seasonal campaigns ahead of time.
- Developers & Tech Teams: Use the API to connect Late with other tools or automate posting directly from apps and websites.
Pros and Cons
| Pros | Cons |
|---|---|
| Supports all major social platforms | Learning curve if you’re new to APIs |
| Lifetime deal with no recurring fees | Daily posting limits per account on some tiers |
| Unlimited users across all plans | |
| Easy scheduling from one dashboard |
Hands-on Experience / My Honest Opinion
I tested Late to schedule posts across Instagram, LinkedIn, and TikTok, and it worked smoothly. The dashboard is clean and easy to use, even for someone with no coding skills. Setting up multiple accounts was quick, and the API gave me extra flexibility for automating tasks.
What I liked most was the lifetime deal—no recurring subscription makes it a cost-saver compared to tools like Buffer or Hootsuite. The only downside is the posting cap on lower tiers, but it’s still enough for small to mid-size teams. Overall, Late feels like a smart choice for creators, businesses, and agencies who want control and automation without breaking the bank.
